Why Your Best Month Is Hiding the Most Dangerous Problem in Your Seasonal Business
For seasonal businesses, strong peak-season revenue creates a powerful illusion of annual health—one that can mask structurally broken unit economics during slower periods. When profitability is measured annually rather than by season, the underlying cost problems in your off-peak months remain invisible until cash reserves run out. This article breaks down how to isolate seasonal performance, recalculate unit economics by period, and identify which parts of your business are genuinely profitabl